The Leads No One Else is Targeting: Family Members

Jan 05, 2024

By: Evan Votilla, REI Systems Expert


In the world of real estate investing, the traditional methods are becoming overcrowded and increasingly ineffective. As more investors flood the market, homeowners are bombarded with offers, leading to frustration and, in extreme cases, even legal backlash. It’s a saturated market where standing out is becoming tougher by the day. But what if there was a different way? A path less traveled that holds untapped potential?

Going Beyond the Beaten Path

Traditional real estate investing often involves pulling lists of property owners, skip tracing, and then bombarding them with marketing messages. The problem? Everyone's doing it. Property owners are inundated with similar offers, making them less responsive and more defensive.

The Untapped Goldmine: Relatives

What many investors don't realize is that there's a goldmine in reaching out to relatives of property owners, especially those over 80 or deceased. These relatives often inherit properties they are unprepared or unwilling to manage. Unlike property owners who've been reached out to hundreds of times, relatives are usually more open to discussions and happy to find solutions.

Why This Approach Works

  • Less Competition: Few investors think of targeting relatives, which means less competition and a higher chance of success.
  • Higher Willingness to Negotiate: Relatives inheriting properties might not have an emotional attachment to them, making them more open to negotiation.
  • Aiding in Difficult Situations: Many relatives find themselves in tough situations with inherited properties. By offering solutions, you position yourself as a helper, not just another investor.

Implementing the Strategy

To effectively implement this approach, we developed a 10-step process that revolutionizes the way we pull and utilize data. This process ensures that we're not just targeting the low-hanging fruit but are efficiently reaching out to relatives who hold the key to potentially lucrative deals.


By shifting focus from the traditional method of targeting property owners to relatives, real estate investors can tap into a market with less saturation and more opportunities. It’s about being smart, strategic, and empathetic to the needs of those who inherit properties. This method is not just about finding better deals; it's about creating win-win situations for everyone involved.

Want to learn more about our innovative 10-step process? Dive deeper into our approach and start exploring the vast potential in real estate investing. Go where others aren’t, and discover the path to success less trodden.

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